If you are looking for children's fashion, you won't find it here. We celebrate dirty clothes and sweaty heads, broken fingernails and pockets full of treasures. We wholeheartedly embrace the play clothes side of your child's closet. You won't choose our clothes for picture day or Sunday morning. Mud kitchen day? That's us. Fort building and tree climbing? Us again. We would be honored to have our clothes end up in a dirty heap outside the bathtub at the end of the day, day after day.
Pants that are built for childhood play - comfortable for kids who love to move and durable for kids who love adventure! Now available!Shop Now
Whether it's in the backyard or portaging through the Boundary Waters, let's get our kids outside! Soft-as-butter, Up North inspired, everyday reminder of what childhood is all about.Shop Now
Nature in all its elements has been shown to improve a child's mental well being, confidence, and their sense of belonging and connectedness in the world. Unfortunately, easy access to outdoor green spaces is a privilege that not all children enjoy. We are committed to the ongoing work of access to nature because all of our little people belong in the woods.
We are passionate about childhood play. The data is clear: Unstructured time for children to play is essential to a child's social, emotional, cognitive, and physical well-being. The benefits of play include improvements in executive functioning, language, early math skills, social development, peer relations, physical development, health, creativity, and an enhanced sense of agency.
We must ensure that the wild spaces that we enjoy now will be there for future generations. We seek out fabrics that are organic, recycled, and long-lasting. We use water-based inks and partner as close to home as possible. We package in nontoxic recycled paper and ship in 100% recycled poly mailers. Going the extra mile for Mother Earth is engrained in every action we take.